STEP 1: PACKAGING

Title: No Knees Over Toes Is RUINING Your Knees(here’s why)

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Why is this packaging?

Big: Yes.

Easy: Yes

New: Yes and no. Majority don’t know this.

Safe: Yes

What burning questions do these bring up in your viewers?

  1. Why does no knees over your toes ruins knees?
  2. How can I fix this?
  3. Does this apply to everyone?
  4. What if I have no pain in my knees?
  5. When can I use no knees over toes?
  6. What if my doctor or trainer said no knees over toes?
  7. How did no knees over toes start in the first place?

Order the questions so that you pick the three you think they most care about